Fashion in Pakistan: Interview with Nishay from W by Whyte

Meet the young and extremely talented (and beautiful) Pakistani fashion designer Nishay, founder of W by Whyte.

 Can you tell us a few words about you ?

I was born in Pakistan. I grew up in Lahore and then lived in London for a few years. I’m an avid reader, reading is something that has had a very distinctive impact on my work, and my formative years. Apart from that i do occasionally paint, and write.

When did you first realize that fashion would be part of your life?

I believe fashion has always been a dominant role in anyone’s life from childhood. We always choose what we adorn. But, I consciously began to take more of an interest in it when i made my first gown at the age of 16.

How did you decide to start your own label?

I was stopped by a woman at Annabel’s in London when I was wearing a black and white piece that I had made. She asked me where my dress was from, and when I told her it was my creation she set up a meeting with me and motivated me to start my own collection. And that’s how the journey began.

Where do you find your inspiration?

The seaside. Some pieces instill a sense of serenity, and comfort. I want my consumer to be able to feel that whenever they wear my piece.

How is it to be a fashion designer in Pakistan? Is is easy? Did you encounter any major struggles and problematics?

I think it’s one of the best places to be one. There is so much talent available in the form of highly skilled artisans, to a booming textile industry and multitudes of fabrics.

Are Pakistani women fashion conscious?

Extremely. A segment of them are too fashion conscious I would say.

What’s your favorite part about being a fashion designer?

Wearing my designs.

Favorite style icons?

Jane Birkin, Rihanna, Carlyne Cerf de Dudzeele

What do you prefer – online shopping or store shopping?

Both have charms and cons of their own

What are some your must haves in your wardrobe?

A crisp white shirt, and a pair of leather pants

What can we expect from your brand in the future?

A deeper dive into being a more sustainable, eco-friendly brand. Right now we’re empowering impoverished women from rural areas in Southern Punjab, Pakistan. We hope to deepen that approach.

Where is your collection available?

We’re available online on our website

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